Several years ago I was dealing with relocation specialists in MI. I had a great relationship and I wanted to do something for them for Christmas but didn’t have a big budget, so I bought a case of Goo Goo clusters and sent it to them. They all flipped over them and said they were gone in one day. Later the next year one of the specialists came to Nashville on vacation so we got together. She told me that the rest of the crew told her that she couldn’t come back without at least two cases of Goo Goo’s. I was thrilled to think I helped make Nashville to be known for more than just country music.

— Sarah Fitts