Introducing the Goo Goo Chocolate Co. + Experiential Storefront

Goo Goo Cluster, the iconic Southern heritage candy brand, will unveil a new experiential storefront off Lower Broadway after undergoing a $2 million transformation this summer designed by Centric Architecture to be built by CITY Construction. The new Goo Goo Chocolate Co will offer interactive classes, a design your own confection station, a full-service chocolate bar, and retail shop. The Chocolate Bar will serve premium chocolates, wine and whiskey pairings, boozy milkshakes, and a rotating selection of seasonal treats. The current Goo Goo Shop & Dessert Bar will close April 25 to undergo this exciting transformation that will enhance the experience for Music City locals and visitors of all ages with the hope to reopen in the fall of 2021. 

While the Downtown Nashville Goo Goo location is closed for renovations, Goo Goo Cluster will be taking its beloved classic candies on the road, bringing interactive classes, pop-up events, and a traveling Candy Van to chocolate lovers around Middle Tennessee all summer long. For information on upcoming summer events and Candy Van locations, visit googoo.com/GooGooSummer.

Goo Goo Cluster chocolates, treats, Design Your Own Premium Goo Goo, apparel, and other merchandise are available online at googoo.com with nationwide shipping available.