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Opening Day at the Goo Goo Chocolate Co.


Newly transformed downtown Nashville location will offer Design Your Own Confection Stations, a new Chocolate Bar menu including boozy milkshakes, interactive classes, and more

Goo Goo Cluster’s $2 million transformation of its Lower Broadway storefront will allow visitors to experience the beloved confection in a whole new way. On Friday, Nov. 5, Goo Goo Chocolate Co., home of Goo Goo Cluster, will open to the public at 116 3rd Avenue S. in downtown Nashville unveiling Design Your Own Confection Stations, a new full-service Chocolate Bar menu including boozy milkshakes, bonbons, interactive classes and more.

“Our team has been hard at work creating an experiential Willy Wonka-esque destination unlike anything else in Nashville,” said Laurie Spradley, vice president of operations and brand development for Goo Goo Cluster. “From boozy milkshakes, to kiosks where visitors can be their own chocolatier and create a Design Your Own Premium on demand, to light fixtures dripping with chocolate – it’s safe to say that all your senses will be in for a treat!”

Goo Goo Executive Pastry Chef Mike Colon has created an entire new menu for Goo Goo Chocolate Co.’s full-service Chocolate Bar, which includes delightful treats such as boozy milkshakes inspired by Goo Goo’s classic clusters, seasonal shakes, bonbons and other specialty confectionary treats. The new space also has a dedicated 500-square-foot premier classroom space for the relaunch of Goo Goo’s hands-on candy making experiences including the classic Taste of Goo Goo class, Secrets of Goo Goo with chocolate and wine pairings, and Goos & Booze with chocolate and local spirit pairings. Classes in the new dedicated classroom space are available starting on opening day with tickets available online at

Goo Goo Chocolate Co.’s hours of operations will include 10 a.m. to 6 p.m. daily. For more information visit or come experience the sweetest destination in town starting Nov. 5, 2021.